Cash for Trash: Innovative Companies Profitably Upcycle, Recycle and Reduce Waste

By Vreni Hommes Triple Pundit April 5 2012
Turning worm poop into fertilizer was TerraCycle’s first big idea. Then they transformed discarded drink containers into consumer bling. which made them a world-recognized leader in this hot, new trend of “upcycling.” Upcycling is the conversion of waste destined for landfills into new products of better quality or a higher environmental value.
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