Our Beach Brand needs an extreme makeover!

New release from Gary Cerantola — Oct. 2 2010
It all comes down to a saying I heard a long time ago “Change your thinking …change your life”.
Wasaga Beach is in need of a paradigm shift from “Beach” to “Leading Community”
We need to change our mindset to reflect a brand of a strong, healthy, vibrant community that will
offer an unparalleled experience to visitors.
Take a read at a poke to Wasaga Beach from “The Toronto Thymes” a spoof communication;
http://www.thetorontothymes.com/vin-diesel-to-run-for-mayor-of-wasaga-beach/
“Fueled by speculation that the bombastic Rob Ford might actually win the Toronto mayoral race,
another unlikely political maverick has entered the fray, however; not in Toronto but in a distant
Ontario municipality familiar to all drunken Southern Ontario teens. Indeed, Hollywood star Vin
Diesel (born Mark Sinclair Vincent; July 18, 1967) has decided to run for Mayor in the small
beachside party community of Wasaga Beach.”
Source: The Toronto Thymes, October 02, 2010.
These kinds of remarks are eroding our base. A paradigm shift from Beach to Leading
Community in the Georgian Triangle is in order. I believe that our shared vision for the town
should find some thoughts in the following suggestion:
“Wasaga Beach as the Best Place to Live in Canada providing citizens the services,
cultural and social venues and means to achieve a Best in Class Quality of Life and offer
visitors an unparalleled level of hospitality and service.”
It is time to lead in Georgian Triangle to set the stage for new beginnings where Quality of Life is
part of our brand and all visitors appreciate the richness of experience our community has to
offer. We need to engage our partners and boldly strike out with a Master Plan to make towards
2020 our time to lead.
We get there with a Master Plan
• We need a baseline; what do we have; skills, assets, etc; where are we now; what’s
working, what’s not working.
• We need a modern forum; how do we engage our stakeholders and our partners and get
meaningful input
• We need a Shared Vision; What do we see for Wasaga Beach in 2020 in relation to our
residents and our Georgian Triangle partners